Customer Focus on Proprietary Brands During Credit

The UK has seen a continual decline in economic growth and has now entered into a full recession leaving many households with higher household bills and reduced disposable income. With this in mind customer purchases are now researched in more detail with every purchase intended to be the best for their house with reliability and quality being one of the more important key determinants in the purchase. With this in mind proprietary brands are now seeing an increase in sales where brand recognition is as important as the product itself, knowing that should there be an issue the supplier can be called and the problem dealt with, with any spares being sent out directly within a couple of days, or an engineer visit arranged. In times of hardship consumers want confidence and proprietary brands offer this over cheap imports, whether you are looking at kitchens furniture, kitchen appliances, bathroom suites, bathroom furniture or showers.

Proprietary brands have always seen sustained sales in technical products i.e. electric showers, brassware etc, as these items use moving parts and the testing performed by big brands ensures that their products are held in higher esteem by consumers. Combine this with the guarantees and extended guarantees offered by manufacturers and you can see why consumers opt for the big brands when concerned with technical products as the last thing you want is to rip out your old electric shower before its time.

This focus has now started to move into all products, with proprietary brands holding a mark of distinction that increases consumer confidence, where a purchase is made in order to last a lifetime as opposed to a few years so that it can be changed again. Whilst cheap imports can very often look similar to big branded ranges it is how they were manufactured that determines their quality and more often than not consumers are asking themselves that if cost cutting occurs at the end of the process, does it happen throughout the whole manufacturing process to undermine the overall quality of the product? Whilst a bath may be a bath we know that a Rover car is not equal in quality to that of a Honda and though you are paying that little bit more you are paying for ‘peace of mind’. During these times of hardship consumers are willing to pay that little bit extra for ‘peace of mind’ as they only want to pay out once. ‘Peace of mind’ covers the quality of the product, its reliability and the after sales service should an unfortunate event occur.

Quality is key with any purchase, whether you are looking at a new bathroom suite in ensuring that the bath you buy is solid and rigid and won’t crack under pressure, wanting a quality build structure with your bathroom furniture, or an electric shower that won’t cut you short. It is the proprietary brands that are prospering with that mark of excellence from the smallest bathroom accessory to a full bathroom suite with every purchase designed to last a life time.

Michael Core – E-Commerce Manager – Bathroom suites – From bathroom furniture to bathroom accessories. IQ-Living.co.uk is the more intelligent way to find everything for your ideal bathroom, easily and effortlessly online. From our comprehensive website, you can choose from many top name, top quality bathroom brands and a wide range of styles whenever you want, 24 hours, seven days a week.

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